{"id":4065,"date":"2023-09-05T19:56:09","date_gmt":"2023-09-05T19:56:09","guid":{"rendered":"https:\/\/www.firstlapf1.com\/?p=4065"},"modified":"2023-09-05T19:56:13","modified_gmt":"2023-09-05T19:56:13","slug":"ultima-hora-hugo-boss-sera-patrocinador-principal-de-alphatauri","status":"publish","type":"post","link":"https:\/\/www.firstlapf1.com\/en\/ultima-hora-hugo-boss-sera-patrocinador-principal-de-alphatauri\/","title":{"rendered":"\u00daltima hora: Hugo Boss ser\u00e1 patrocinador principal de AlphaTauri"},"content":{"rendered":"

La Scuderia AlphaTauri podr\u00eda tener nuevo sponsor principal para 2024 y ese ser\u00eda la marca de moda, Hugo Boss<\/h2>\n\n\n\n

As\u00ed nos lo ha hecho saber hoy desde F1-Insider a trav\u00e9s de una noticia en su web. <\/p>\n\n\n\n

Este rumor hab\u00eda salido al aire unas semanas atr\u00e1s cuando se dec\u00eda que Red Bull y Hugo Boss<\/a> unir\u00edan fuerzas para tener un nuevo patrocinador principal en el equipo \u00abB\u00bb de la marca de bebidas energ\u00e9ticas, incluso llegar a renombrar el nombre del equipo, como ya fue pasar de Toro Rosso a AlphaTauri. Esto no significar\u00eda que AT sea vendido, pues en Red Bull ya se ha dicho que no se vender\u00eda el equipo.<\/p>\n\n\n\n

Helmut Marko y Red Bull ya dejaron claro que el equipo \u00abB\u00bb deb\u00eda mejorar y financiarse. Este acuerdo ir\u00eda m\u00e1s all\u00e1 de lo deportivo, pues recordemos que AlphaTauri es una marca de moda perteneciente a Red Bull.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Nuevos aires<\/h2>\n\n\n\n

Este acuerdo de patrocinio calza con el cambio de Franz Tost por Laurent Mekies para ser team principal, con el exdirector ejecutivo de la FIA Peter Beyer siendo CEO del equipo. A parte del cambio de motores, dejando de usar motores Honda (RBPT) a motores Ford a partir de 2026.<\/p>\n\n\n\n

Actualmente, Hugo Boss es patrocinador del equipo Aston Martin hasta 2025, habiendo tenido acuerdos de patrocinio con McLaren hasta 2014 y con Mercedes hasta 2017, retir\u00e1ndose y acabando en F\u00f3rmula E durante 6 a\u00f1os. Con un nuevo CEO en la compa\u00f1\u00eda que enfoc\u00f3 todo de distinta manera, alegando que: \u00bbLa F\u00f3rmula 1 es mejor que nunca. Tambi\u00e9n se han comprometido con un mundo m\u00e1s sostenible y carreras. El deporte es m\u00e1s relevante que nunca y todo el mundo est\u00e1 mirando\u00bb.<\/strong><\/strong><\/p>\n\n\n\n

Est\u00e1 claro que el nombre de \u00bbAlphaTauri<\/a>\u00bb dejar\u00eda de existir como tal, por lo que todo apunta a que Hugo Boss ser\u00e1 el nuevo nombre oficial.<\/p>\n\n\n\n

\"\"<\/figure>","protected":false},"excerpt":{"rendered":"

La Scuderia AlphaTauri podr\u00eda tener nuevo sponsor principal para 2024 y ese ser\u00eda la marca de moda, Hugo Boss … Continue reading\u00daltima hora: Hugo Boss ser\u00e1 patrocinador principal de AlphaTauri<\/span><\/a><\/span><\/p>","protected":false},"author":42,"featured_media":4076,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7,38],"tags":[],"class_list":["post-4065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-escuderias-f1","category-visa-cash-app-rb"],"yoast_head":"\n\u00daltima hora: Hugo Boss ser\u00e1 patrocinador principal de AlphaTauri<\/title>\n<meta name=\"description\" content=\"La Scuderia AlphaTauri podr\u00eda tener nuevo sponsor principal para 2024 y ese ser\u00eda la marca de moda, Hugo Boss\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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